A shocking pink Jaguar rolls onto the Miami Art Week stage. The crowd gasps. Some love it. Others hate it. But nobody looks away.
That’s exactly what happened on December 2, 2024. Jaguar dropped a concept car that broke every rule. And the internet exploded.
Keynote: Jaguar Type 00 EV Concept
The Jaguar Type 00 concept debuts radical “Exuberant Modernism” design with 430-mile EPA range, 986 HP dual motors, and $120,000+ pricing. This two-door preview leads Jaguar’s all-electric rebrand, targeting Bentley buyers. Production four-door GT arrives late 2025, featuring JEA platform and controversial glassless rear design.
The Pink Jaguar That Broke the Internet
The Miami Moment That Changed Everything
December 2, 2024 marks a turning point in automotive history. Jaguar unveiled the Type 00 concept in Miami Pink at Art Week. The automotive world lost its mind completely.
This isn’t just another EV concept sitting pretty on a stand. It’s a brand burning its boats and sailing toward uncharted waters. After weeks of controversy over a rebrand that didn’t even show cars, here was the first physical proof of Jaguar’s “Copy Nothing” rebellion.
What “Type 00” Really Means (And Why You Should Care)
The first zero represents zero emissions in Jaguar’s electric future. The second zero means ground zero for the brand. A total reset that erases decades of playing it safe.
The word “Type” echoes the legendary E-Type from 1961. Jaguar wants that same jaw-drop factor sixty years later. They’re swinging for the fences here.
Here’s the Truth Up Front: You Can’t Buy This Exact Car
The Type 00 is a design vision, not a production promise. Think of it as Jaguar’s mood board for the four-door GT arriving late 2025. Many bold elements will carry over, but some dream features stay in concept land.
The Design That Made You Stop Scrolling
Love It, Hate It—But You Can’t Ignore It
The Type 00 stretches over five meters long with a low bonnet and fastback silhouette. This screams GT, not crossover. The boxy, brutalist proportions ditch Jaguar’s classic curves for sharp, sculptural edges.
A bold “strikethrough” grille pattern replaces the traditional face. Those 23-inch billet aluminum wheels look more art installation than daily driver. And yes, those are butterfly doors that open skyward.
Those Fearless Colors Tell You Everything
Miami Pink takes inspiration from Art Deco pastels and aging brass. It’s warm, confident, and impossible to miss. London Blue honors British heritage and those electric-blue E-Types from the ’60s.
The French Ultramarine option nods to Renaissance art and European craftsmanship. Each color tells a story about where Jaguar’s heading.
The No-Rear-Window Gamble
Full-width tail lights and a glassless rear tailgate create one seamless sculpture. Cameras replace traditional glass, just like the Polestar 4 already proved works. Hand-finished brass plaques hide camera sensors, turning tech into jewelry.
Step Inside: A Cabin That Feels Like a Renaissance Gallery
Where Stone, Brass, and Wool Replace Plastic and Leather
Travertine stone plinths lift the seats like sculptures on pedestals. A 10.5-foot brass spine runs down the center. This untreated metal will age and develop its own unique patina over time.
Wool-blend textiles from Danish firm Kvadrat wrap every surface. The material feels tactile, sustainable, and radiates quiet luxury. No leather in sight.
The Magical Totems That Shift Your Mood
Three natural material totems come with the car. Each one is crafted from brass, travertine, or alabaster. They’re tiny works of art.
Slide one into the center console’s “Prism case” to reprogram the cabin’s soul. The lighting changes instantly. Sounds shift. Scents release. Even the screen displays transform based on your totem choice.
Tech That Hides Until You Need It
Screens glide silently from the dashboard when you want them. They vanish completely for digital detox moments. Powered storage compartments slide open to reveal vibrant blue interiors.
Everything feels theatrical yet calming. You’re at a gallery opening, not fighting cockpit chaos.
The Numbers That Matter: Power, Range, and Reality
Range That Chases Away EV Anxiety
Jaguar targets up to 478 miles on a single charge using the WLTP cycle. That’s 430 miles EPA, further than most road trips. Fast-charging adds 200 miles in just 15 minutes.
The new Jaguar Electric Architecture platform was designed from scratch for EVs only. No compromises from shared platforms here.
Power You’ll Feel in Your Chest
Expect 986 horsepower from dual e-motors with all-wheel drive standard. Formula E racing tech transfers directly to road car handling and efficiency. The low battery placement improves weight distribution, letting the car hug curves like it reads your mind.
The Price of Reinvention
Starting prices will soar well over $120,000. Some estimates push toward $200,000 for loaded models. Jaguar’s positioning against Bentley Flying Spur, Rolls-Royce Spectre, and Cadillac Celestiq now.
This marks a massive leap from Jaguar’s current average price of $70,000. You’re buying into a completely different league.
Why Jaguar Torched Its Own Playbook
The Struggles That Led to This Moment
Jaguar sold only a few thousand cars globally in 2024. Land Rover sold three times more Defenders alone. The brand was squeezed between luxury titans and premium upstarts with nowhere to go.
They actually stopped all new UK car sales to prepare for this transformation. Decades of blending into the background finally hit a breaking point.
“Copy Nothing” Isn’t Just a Slogan—It’s Survival
Sir William Lyons coined “Copy Nothing” back in 1935. His philosophy was simple. Create something utterly unique or don’t bother.
The Type 00 aims for E-Type levels of shock value from 1961. Beauty that stops traffic. Jaguar’s betting everything on younger buyers who see cars as self-expression.
The Rebrand That Started the Fire
November 2024 brought a colorful campaign without a single car image. Global controversy erupted immediately. The new logo drops the classic leaping cat and mixes uppercase with lowercase letters.
This fresh wordmark and “Exuberant Modernism” mantra signal complete departure from everything familiar.
The Controversy: Why We Can’t Agree on This Car
Why Traditional Fans Feel Betrayed
This radical departure abandons curves, heritage, and loyal customers. Online reactions span from “design triumph” to “ugly behemoth” and “Minecraft on wheels.”
Jaguar expects to lose 85 percent of current owners. And they’re okay with that shocking number.
Why Bold-Loving Buyers Are Thrilled
Finally, a luxury EV that doesn’t look like every gray SUV clone. It appeals to art-conscious buyers craving originality over safe choices. This represents the first truly progressive Jaguar design language in half a century.
What Jaguar’s Leaders Are Actually Saying
Managing director Rawdon Glover condemned “vile hatred” in some responses but stands firm. The design meant to be remembered, not universally loved. The brand needed complete reset at higher price points to survive and thrive.
From Concept to Your Driveway: What’s Actually Coming
The Real Timeline You Need to Know
Late 2025 brings the production four-door GT reveal to the world. First customer deliveries begin in 2026 and 2027. Following years add a high-performance SUV and exclusive two-door coupé to the lineup.
What the Production Car Will Actually Look Like
Spy photos confirm similar dramatic proportions with four conventional doors. Some wild concept touches get toned down. Expect more mirrors and less glass drama.
Core philosophy and materials carry through though. This vibe is absolutely real.
Will Those Butterfly Doors Make the Cut?
Unlikely for the production GT, which needs four traditional doors for practicality. Other concept magic like totems and hidden screens? The jury’s still out. Final specs, battery details, and interior tech stack arrive closer to launch.
Quick Compare: How Type 00 Stacks Up
The Luxury EV Battleground
Think Porsche Taycan for performance and Rolls-Royce Spectre for presence. Add Lucid Air for range leadership. Jaguar’s wild card is utterly unique design that commands attention in valet lines.
Pricing puts it in rarefied air with Bentley and Rolls-Royce. This isn’t competing with Tesla Model S anymore.
Treat the Concept as a Compass, Not a Spec Sheet
Type 00 shows where Jaguar’s heart and ambition live right now. The production model will balance showroom drama with real-world usability. Judge it as a preview of design language, not a checklist of confirmed features.
Should You Care About the Type 00? (Even If You’ll Never Buy One)
What This Means for the Whole Luxury EV Game
This pushes boundaries beyond safe, conservative designs flooding the market. It proves traditional brands can reinvent without losing soul completely. Other heritage automakers might take bigger creative risks instead of badge-engineering EVs now.
The Real Question: Will Jaguar’s Gamble Pay Off?
The ultra-luxury EV market keeps growing with buyers seeking exclusivity. Success depends on execution when real metal finally rolls off production lines. Losing loyal fans stings, but finding new ones could save the brand.
Your Next Steps If You’re Intrigued
Watch for spy photos and leaks as testing continues through 2025. Follow Jaguar’s official channels for GT updates and pre-order windows. The first Paris flagship store opens soon to showcase the new brand experience in person.
Conclusion: Your Move in Jaguar’s New Game
The Type 00 isn’t just a car concept. It’s Jaguar’s battle cry for relevance. Love it or hate it, you’re talking about it.
And that’s exactly what a dying brand needed most. A shock to wake everyone up. Your next luxury EV decision just got way more interesting.
Jaguar EV Type 00 Concept (FAQs)
Is Type 00 Going to Be Sold Exactly as Shown?
No. It previews the production four-door GT’s design language and spirit. Think of it as Jaguar’s north star, not a showroom model.
Why Launch a Concept Before Revealing Real Specs?
To set the rebrand’s tone and test public reaction. Generating massive attention was the goal. Mission accomplished since everyone’s talking about Jaguar again.
Can I Actually Afford This Thing?
If you’re asking, probably not. Expect $135,000 minimum starting price. But dreaming costs nothing, and Jaguar’s counting on this car making you dream big.
Is Jaguar Type 00 going into production?
Not this exact two-door concept version. But a four-door GT based on Type 00’s design arrives in late 2025. Production begins in the UK with deliveries starting 2026.
What does Type 00 mean for Jaguar?
It represents ground zero for the brand’s complete reinvention. The double zero signals zero emissions and zero connection to Jaguar’s recent past. It’s their declaration of independence.
How fast does Jaguar Type 00 charge?
The production version targets adding 200 miles of range in just 15 minutes. That’s using compatible DC fast chargers. Final charging specs arrive with the production model reveal.
What is the price of Jaguar Type 00 electric car?
The concept itself isn’t for sale. Production GT models will start above $120,000. Some configurations could reach $200,000. This positions Jaguar against Bentley and Rolls-Royce now.
Does Jaguar Type 00 have rear windows?
No rear window at all. Cameras provide visibility instead, just like Polestar 4. The production GT will likely keep this feature for design continuity.